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Motion Graphics

SXSW Event Promo

Promo animation for SXSW. The purpose of this assignment is to practice the procedure and process of creating a motion graphics project, which includes concept development, creation of style frames, production, and post-production. 

Professor - Mingho

Design - Emily Pan

Event Overview

South by Southwest® (SXSW®), founded in 1987 in Austin, Texas, is best best known for its conference & festivals celebrate the convergence of the interactive, film, and music industries. The event, an essential destination for global professionals, features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together.

Design Concept

Journey of Discovery - It's an experience where you constantly exposed to new ideas, concepts, technologies, materials, and people. Using visual metaphors to take viewers on a journey of three categories of events.

Design Concept

Evokes the feelings of curiosity, excitement, and awe through themed scenes.

Next Project

Motion Graphic, Branding

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